Project Amelia
Amazon launches a seller assistant tool based on generative AI
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- Knowledge based questions: Sellers can ask specific questions and obtain relevant and summary information from Seller Central and other reliable sources.
- Status updates and metrics: Sellers can quickly retrieve sales data and customer traffic information, and gain visibility into key business aspects through questioning.
- Action and Problem Solving: In the future, Project Amelia will be able to provide direct solutions to complex problems and tasks, diagnose issues, and take action on behalf of sellers in certain situations.
Product Details
Project Amelia is a personal assistant project launched by Amazon based on generative artificial intelligence technology, aimed at providing personalized business advice to sellers to improve productivity and drive seller growth. This project utilizes Amazon Bedrock technology to provide the latest scalable basic models and AI tools, helping sellers simplify the sales process in Amazon stores while providing stronger growth pathways. Project Amelia provides accurate information and guidance by answering sellers' questions, enabling sellers to manage their business more easily and efficiently. It can also learn the unique business of sellers, provide personalized insights and support, and can be accessed at any time from any page in the seller center.
